The continents flagship tournament, the Africa Cup of Nations, offers a paltry US$-2 million to its winner and the African Champions League winner receives an equally insignificant sum of US$1.5m.
Contrast this with the UEFA Champions League where the winners, Bayern Munich, walked away with the equivalent of US$73m in revenue and the Euro 2012 championships in which the winner Spain walked away with US$31m equivalent. Each qualifying country received US10.6m for getting to the finals.
While it is not entirely fair to compare European prize money with African, the Africa Cup of Nations generates in excess of US$50m from TV rights alone. This does not include sponsorship income from Samsung, Orange, Nasuba, Pepsi and others, estimated to be in the region of US$4-5 million per sponsor.
US$50m in TV rights alone??? There is a piece i have written though not yet published on my blog, but am simply questioning how it is hard for a game like Chad vs Zambia to be aired while it is so easy to watch the English teams play pre season. Then Am also wondering why it is more expensive to air AFCOn than it is to air World cup. This was what we were told in 2012. It was more expensive for ZNBC to secure the rights for AFCON 2012 than it was to secure WC 2014????
ReplyDeleteNice read Ponga although it leaves more questions than answers. Questions like how the revenue is shared, what each country gets for simply qualifying and the many questions Patrice has raised above. It would be good if we could get an in-depth analysis.
ReplyDeleteYes, it's true that airing the Africa cup is more expensive than the world cup. The rights holder LC2 sell rights to African countries. They know that African public will not accept not watching the tournament so they can demand a minimum of 1 million euros. The broadcasters can't afford it so the government pays or pressurise companies like mining companies to foot the bill.
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